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What I do

I help both big and small brands increasing online presence.

How I do it

In Italy and around the world, peers and clients esteem and recommend my services.

Why I do it

I worked as en electronics engineer but I’ve chosen web marketing. Call it passion.

What I can do for you

I don’t pretend being able to do everything in web marketing, but I do well the things I do, looking at results I achieve and clients and colleagues’ feedbacks.

Working since several years in search marketing, my excellence areas are SEO, both onsite (technical optimization and content strategy) and offsite (link building), and Web Analytics. I’ve also successfully managed Social media marketing projects and during the last years I’ve broadened my interests to Conversion Rate Optimization as well.

  • SEO

    I optmize your site so that you can get qualified visits from search engines.

  • Content Strategy

    I create effective content strategies to grow your audience by answering the needs of people searching on the web.

  • Link Building

    I help your brand obtaining quality links to increase both your brand awareness and search engines traffic.

  • Web Analytics

    I analyze your website traffic to turn numbers into strategies, so you can better evaluate and decide investiments, attract more visitors and increase your sales.

Industries I’m experienced in

I work in SEO and online marketing since 2007 and across the years I’ve worked on hundreds of websites, achieving important results for completely different kinds of projects.

Online Magazines
Tour operators
Corporate websites


An SEO experiment w/ useful results (on my article “3 Ways to Avoid the First Link Counts Rule” – link)


Appreciate this post, Giuseppe. [...]  As your write-up illustrates, we have a lot of clean-up to do (on my article “How Twitter’s Bad SEO Affects your Brand Reputation Management“- link).


Nifty twist on Broken Link Building (on my article “The first (brief) guide to Dropped Link Building” – link)


Pure link building genius from Giuseppe Pastore.  (on my article “The first guide to hacked link building” – link)


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