Something I’ve been reasoning about since a long time is who can truly call themselves an SEO specialist, nowadays. I do not think it’s a sterile question for two different reasons, at least. The first one is that, not being a regulated profession, anyone can feel entitled to declare they are SEO specialists. I have earned a degree in Electronics Engineering and to be allowed to use the title of Engineer I had to take a further certification exam after my graduation. I’m entitled to claim I’m an Engineer. But on my LinkedIn profile or on my resume I say I’m an SEO specialist, since this is my actual job and the one I’ve chosen to do.
Secondly, the ease with which many people claim to be SEO specialists creates conditions to deteriorate our industry, affecting the perception of what really an SEO does, often causing damage to customers and surely to the market.
Moreover, the field is so wide that even when able to reach results, one might not be an SEO specialist yet. I mean: being able to fire up GSA Search Engine Ranker and rank a site for some keywords: is it enough?
Ranking 100 static sites and never having touched an e-commerce? Or just working on personal projects to earn money without having done any consulting job? And so on…
So my question to the pros involved in this interview is: who do you think can really call themselves SEO’s? Which are the technical skills but also the soft skills that are required, desirable and a nice plus, to deserve this title?
I’ve asked this question to a few people whose opinion I was interested in. Are you curious about their answers? Let’s start.