Before you read, let me say I think Google should fix it as soon as possibile. What I’m talking about? Here it is. You all know Google Search Console offers a nice tool to test robots.txt changes. I think it’s been a great introduction, long time ago, but I’ve noticed it’s not reliable when it
Something I’ve been reasoning about since a long time is who can truly call themselves an SEO specialist, nowadays. I do not think it’s a sterile question for two different reasons, at least. The first one is that, not being a regulated profession, anyone can feel entitled to declare they are SEO specialists. I have
I’m writing this post because I’ve been recently asked why a site is still penalized a long time after having submitted a disavow file, and I’ve thought maybe some public considerations are better than a private answer. First of all, however, let me say I’m not the maximum authority regarding algorithmic link based penalties or
Another year has passed and many blogs are already publishing their predictions for 2014. Like last december, instead, I just want to say thanks to a few people that have added value to my SEO 2013. Last year I named 14 awesome SEOs; I’m now adding 6 more. It’s a little number, I know, but
Something I often notice when it comes to link building is how poor are internal linking strategies of most of the sites that go after external links. I mean, external links are definitely more powerful than internal ones, but completely forgetting of optimizing the latter equals missing a big zero cost opportunity. Then, an easy
One year – more or less – has passed since I published a post on Moz (formerly SeoMoz.org) in which I discussed how Twitter’s SEO problems were impacting online reputation management; while I think I’ve posted some better stuff on my own blog (ie. here), that article still remains the one people mostly contact me
The 2012 is almost at its end and many blogs are already publishing “advices” for the next year. Rather than adding another post to the accelerating 2013 carousel, I just want to share a list of SEO’s I want to thank for what they’ve given me during this year. In most cases motivations will be
Blogspot blogs redirecting by IP is something that’s happening since months, but since I haven’t seen many discussions about it, I think a little analysis of Blogspot duplication issues could be useful. To those who didn’t notice it, if you visit a blogspot.com blog, you are redirected by IP: this mean that instead of insidesearch.blogspot.com
The first time I dealed with the problem of knowing how many words of a Title Tag Google indexes was in October 2011, when I read a detailed article by Enrico Altavilla (in Italian, but I suggest you try reading it with Google Translate). Before that day, I’m honest, I never asked myself that question
Running a blog as it was a business can be a consuming activity, we all know how much, mostly if you write your posts in your spare time and blogging is not your first job. So every tip that can help you to get better results, even the greatest, has to be weighted with the