In this post Penguin Update world, links, and especially the anchor text, have become a topic hotter than ever. In the last two months, more than once I have been asked questions like: “I’ve 30% of exact anchor text, am I at risk”? Or: “How many links should have a generic anchor text?”. In each
The first time I dealed with the problem of knowing how many words of a Title Tag Google indexes was in October 2011, when I read a detailed article by Enrico Altavilla (in Italian, but I suggest you try reading it with Google Translate). Before that day, I’m honest, I never asked myself that question
Running a blog as it was a business can be a consuming activity, we all know how much, mostly if you write your posts in your spare time and blogging is not your first job. So every tip that can help you to get better results, even the greatest, has to be weighted with the
Some days ago, I was reading the transcription of You & A with Matt Cutts on SearchEngineLand and I found a very interesting question by Danny Sullivan that Matt Cutts brilliantly evaded. This is the passage I’m referring to: DS: What about tweets earlier today about using bounce rate? You don’t look at how quickly
First of all, let me say some of the people I respect most not only in this industry but in my whole life are women, so – even if I hope it’s not necessary – this is just a joke (but maybe something it’s true 😛 ) And now, gentlemen and gentlemen, these are 10
Going to seminars and reading blog posts on the latest link building techniques are both valid ways to enhance your skills as a link builder but the fact remains that one of, if not, the most powerful ways to improve your link building capabilities is to get to know your client better. Why? Because adopting
Most of the times I see on Twitter links to gray/black hat SEO posts, I’m very surprised that (often) basic blackhat techniques seem to grab more attention than deeper white hat posts. Maybe it’s just the dark side appeal, the seductive promise of little work and easy results, I don’t know, anyway, whether you use
Probably, those who follow me on Twitter have seen that from time to time I share links to guest posts I’ve published on English or American blogs. The reasons why I do guest blogging are several: the chance of earning some good links I hardly would receive in a spontaneous way, or of getting noticed