team-work

SEOs in Different Area Codes – Using Social Media ‘Buddies’ to Be a Big Deal In…

I don’t think I’m (kind of) a big deal… anywhere. But sharing and getting information is of monumental importance to me. Often, I’m met with challenges related to sharing and getting particular (and desired) information.
Readers, let me begin by conjuring a few images you may relate to:

  • It’s the morning of June 11.  I dismiss the sleep from my eyes, nestling out from under multiple Musetresses (J) to check my phone.  Oh shizzle!  My man, Alessio, has included me in his ‘Meet Your‘ series!  How (the f) long has this been up?  Homeboy is in Berlin, Germany, eight hours ahead of me in Glenwood Springs, Colorado.
  • Similarly, it’s the morning of August 24.  Alarm goes off to Sonny and Cher’s, ‘I Got You Babe’ (Groundhog Day reference).  Christopher Miller of Serperture, a fine gent, has posted an interview of me.

  • It’s the morning of September 5.  THE James Agate has posted my ‘guestee’ on meta descriptions.  I humbly email him, alerting him I’m scheduled to wash dishes at my part-time job in an hour, limiting my ability to share, interact, and comment on the post, causing me to write this when I return home.
  • It’s the day of September 17.  I have a big project to do for a peer I highly respect. Must.Resist.Twitter.  I did, later beseeching help regarding ‘what I missed.’

Aside from the imaginary ‘musetresses,’ can you relate?  Are you somewhere in the world, aside from ‘the states,’ and need to accustom your work life to the ‘working hours’ of American SEOs?

Do you find yourself ‘buggin’ on the east coast of the states at 6pm while people in LA are still working?

Are you confused as to whether talking to a robot or your peer? (ha ha)

Do you exercise Tweetdeck or HootSuite because you need to (due to the difference in time zones and inability to work and peruse social media at the same time)?

Ben Beck inquired about my usage of automated social systems. My reply:

I see automation as a ‘necessary evil’ at times.  However, I’ll wholeheartedly debate with anyone who believes automation is better than real interaction.

That being said, I see how communication can help get around some of the issues I present in this post’s introduction.  (I could’ve alerted James of my part-time schedule before posting.)  However, different time zones pose an obstacle to diligence in sharing and finding resources; there’s no way around this fact.

Sucks for us! That is all, so long and goodnight! (Walks behind couch, miming a descent down stairs.)

Just kidding! Don’t go anywherz! I have some thoughts to share with you, readers.

If I could create multiple muses, it would solve my problems, yet compound them for the world at large.

I can’t bring myself to do such things; I need an alternative.

When teaching, I aligned students with ‘study buddies.’  That way, they:

  • form better relations with peers
  • don’t have to worry (and can’t make excuses) when absent
  • (hopefully) the ‘two heads are better than one‘ maxim takes influence, improving the scholastic aptitude of each paired individual

I propose the same for the search community, suggesting one forms alliances with ‘buddies’ in other time zones.

Hmm, do I have such international ‘connections’?  Using Followerwonk and a time zone map, ‘imma take a look.’

I’m bad with geography and arithmetic.  Lucky for me there’s this nifty time zone map.

Let me do some experimentation.  Jason Acidre is a guy I trust, have a relation with, knows his ish, and is nowhere near my present time zone.  (Manila is 14 hours ahead of Glenwood Springs, CO.)

Jason is a perfect candidate to be a buddy methinks.  Theoretically, we can split a workday in half.  Using Followerwonk, I’m going to take a gander at Jason’s Twitter stats.

This is a shot of those following Jason around the world:

First, Jason has about five times the followers of me. Secondly, a great concentration of those followers live in the other half of the world (He has 181 from ‘around his way.’)  I have very little followers there.

The buddy system would:

  • Allow me to work closely with Jason (win)
  • Possibly expose more people to me (win)
  • Allow my content to be shared when I’m sleeping/not working (win)
  • Relieves my anxiety related to missing content I’d be interested in but miss due to time zone differences.  Jason can ‘cc’ me if he thinks I’d like something.  When I awake/get back on, I’ll have a resource list, curated by someone of Jason’s acumen (win)

Of course, it’s a buddy system. I would promise to do the same for Jason. ”And in the end, the love you take is equal to the love you make.”

Okay, let’s assume Jason ‘is down’ to do this.  I have the ‘other’ half of the day covered!

However, let’s assume it is 4am for me (I’m not tweeting a thing except noises from my deviated septum at that time.)  It is 6pm for Jason; he is a family man, hanging with his fam, out of sharing commission until his next workday.

We’re both between ‘shifts.’  I need to ‘fill the time gap’ there, possibly searching for another buddy who differs in time of about six to eight hours.

I need to ‘get in my map,’ figuring out who is six-to-eight hours ahead, in between Jason and I.

People in the UK are about seven hours ahead of me in Colorado.  Yahtzee!  I have a lot of ‘boys’ and ‘girls’ there.

Let’s say I summon the aid of James Agate.  Theoretically, we are a ‘work shift’ apart (assuming one does not peruse the interwebz 10-16 hours some days like I do).

Let’s analyze this potential ‘fit’ a bit differently.  Rather than think about who follows James, let’s peer into who he follows.

He has a high concentration of those followed in the UK area.  Let’s compare that to those I presently follow.

Most people I follow are in America on the east coast. I follow 44 people around the UK, pale in comparison to James’ 120+.  James Agate is an incredible content strategist.  I love content strategy.  It’s highly likely, in addition to points expressed above regarding Jason, being buddies with Agate begets:

  • The ability to be exposed to more savvy search and content people James follows but I presently do not (win)

    (Thanks, James!)

  • The ability to expose James to people I know but he doesn’t.  James is likely to appreciate that  (win)
  • The ability to know things one shift ‘ahead’ of time.  James ends his shift, as I come on with all of the ‘cc’d’ resources he has provided.  (If I wanted to be ‘secretive’ regarding what he ‘shares’ with me, we could DM) (win)

Okay, so I’ve just covered a second (James) and third (Jason) ‘search shift’ buddy.  I’m covering the globe!

But wait, there’s more.

Time zones are barriers; different languages are barriers too.  Despite two years of reading Shakespeare when I should have been paying attention in high school Spanish, I don’t know the tongue.  However, Alyeda Solis does… very well.

I’m not multilingual (I wish I was.)  I can’t interact with anyone in the language, nor read Spanish.  However, multilingual people, like Aleyda, do interact with people of other languages.  Moreover, she’s likely ‘hip’ to tools I could use to translate texts from Spanish to English, as well as help introduce my personality to some Spanish speaking followers.  So, let’s use Followerwonk’s map ability to peer more closely at Aleyda’s followers.

Whaaaaat!!  Aleyda has over 1,000 followers in a land of people whose language I don’t speak or read.  Can we say ‘untapped potential’ or ‘potencial sin explotar’?  Maybe many of those 1,000+ are similar to Aleyda, with abilities to read and understand English.  So, if Aleyda is my buddy:

  • She can expose my content to Spanish speakers who don’t follow me (win)
  • She can alert me of tools she uses to better understand English (I’ll just have to reverse the process to better understand some of her followers) (win)
  • I can help her better understand/translate. I’m sure she would appreciate it (win)

I do understand there are tools to help translate/read other languages.  However, isn’t it better for both parties to have a personalized tutor? I think so.

This is all an added bonus to her time zone location (similar to James’), where she is essentially on the ‘second shift’ of the search day.

This can be replicated for other languages.  Readers, you know Giuseppe, right?  He speaks Italian. Sometimes, I see him tweeting like this:

What’s he saying?  “Content Muse thinks well-follow him”?  I don’t know!  If we were time-zone buddies, maybe he would.  I could also help expose more Americans to Giuseppe.

I’ve noticed some patterns in toying with Followerwonk; people usually attract followers around the same geographic.  (That is not a hard rule, just a pattern noticed.)

Who else might this cross-tongued system work well with?  Tad Chef in Berlin?  Gianluca Fiorelli (who lives in Spain, but also know Italian, maybe other languages too)?  And so on?  For instance, I see I have some followers within the continent of India:

I can use Followerwonk to know exactly who these followers are.  Using my powers of outreach being a person who speaks to other humans in genuine, mutually-beneficial terms, my popularity in this continent may be only an email away.

Bonus:  It’s great to have friends. Friends encourage one another, teach one another, let you be ‘the guy on the couch’ for some days to weeks, etc!

For instance, Wayne Barker is a content-curation-librarian extraordinaire.  I actually asked him to aid me in creating real-time examples for this post.  He was indisposed at the moment:

No problem, Wayne.  In this case, I could be ‘a friend,’ watching out for stuff Wayne might like while he’s out with the fam.

Additionally, we all know sharing personal posts can prey upon the humble.  Who wants to tweet their own stuff multiple times?  Though we know, statistically (regarding those who don’t catch the first times), it’s beneficial.

I remember seeing Dan Shure tweet this:

It was 6pm; he probably didn’t mean it’s his last tweet (of the night), but the last time he’ll tweet his post.  (It was awesome-sauce!)  If we were buddies, he wouldn’t have to re-tweet the same post as much (though it’s a ‘necessary evil,’ like automated sharing).

So let’s recap the advantages of the ‘buddy system.’

  • It allows for sharing and recruiting information around the clock (all ‘search shifts’)
  • It allows one to form better relationships with buddies
  • It exposes one to more followers of buddies/people your buddies follow
  • It allows for possible multilingual interaction/exposure
  • It allows one to be ‘in the know’ at the start of their shift, one step ahead of peers in one’s time zone
  • It allows one to tweet the same content less
  • It allows one to ask for and return ‘favors’ regarding times you have to ‘be away’ from the computer (you have those times, right?)
  • It allows for you and your buddy to be (kind of) bigger deals in respective areas of the globe

I couldn’t resist.

This post is by Anthony Pensabene, a writer and business strategist, placing particular focus on areas of content and branding. He enjoys working with industry peers on individual projects and expanding his skill sets. Read more about Anthony and sample his thoughts in writing at his blog, Content Muse.

Be cool, share!

16 replies
  1. Giuseppe Pastore says:

    Thanks for your post, Anthony. I was sure you would have written a great piece, and I was right. “It’s great to have friends. Friends encourage one another, teach one another, let you be ‘the guy on the couch’ for some days to weeks.”
    Social media are supposed to let people keep in touch and know better one another, no? And doing Biz through relationships is always a win :)

    Reply
    • Anthony Pensabene says:

      Thanks for having me on, Giuseppe. I appreciate getting to write for you. Good relationships are always a win. We teach, learn, and get more excited. I hope people who are interested in doing this understand it’s not about ‘outreach.’ It’s about building a better community and improving human rather than automated interactions.

      As mentioned, of course I understand the purpose and some advantages of automation. Though, it is a bit ironic and a slap in the face to ‘social’ media.

      We have a great community of peers all over the world. Often, we collectively ‘complain’ about how our industry is viewed outside of our ‘bubble.’ Maybe if we start doing things a little differently as far as how we communicate with one another, we can begin altering the ‘story’ as understood by clients/’outsiders’

      Yes, in many senses, we are ‘competitors.’ But, I’m a huge fan of many peers. They’re not on my ‘team’ per se (but they’re on ‘my team’ of people I dig and respect-could be a stronger bond than ‘coworker’); but, that doesn’t mean I don’t champion what they’re doing for themselves and the larger community. Additionally, it’s very, very cool to work with others you respect, guest posts included.

      Thanks again for letting my words rome your way, Giuseppe.

      Reply
  2. Patrick Hathaway says:

    Hi Anthony,
    Nice ideas as always. Sounded like a theoretical suggestion, just wondering if you’ve actually set something in place?

    It’s one of those things that would potentially be beneficial with a little network all of whom shared for each other, but you’d have to be very careful not to make the network too big. Otherwise you’ve got so much stuff to share that you don’t have time to read it and it becomes basically like the automation you sought to avoid (think Triberr).

    Hit me up if you need another UK buddy – I like your writings.

    Patrick

    Reply
  3. Anthony Pensabene says:

    Hey Patrick,

    Admittedly, this is not a machine already set in place. I’ve thought about this for some time and done some things I’ve suggested (For instance, I know Wayne Barker is incredibly diligent with sharing – I’ll often ‘check’ his stream when I get up to see ‘what”s good,’ as an alternative to say hopping on inbound immediately for the same.)

    If ‘scaling’ the process is of an immediate interest, I wouldn’t say someone is ‘doing it wrong,’ but perhaps missing the larger picture, which is finding alternatives to automation and building relationships with peers.

    Sure, there are solutions like Triberr and Trello, which is more conducive to scaling I guess. Perhaps this method above is better for small ‘teams,’ hence the class ‘buddy system.’ If all the students were buddies with all others, it would dilute the potency of the original vision.

    I think it could work well with homogeneous interests (like content regarding James and I) or for heterogeneous topics. For instance, I’m not a ‘techie.’ Admittedly, it’s difficult for me to ‘identify’ other peers who are great at it as well as identify great resources. However, let’s take Joe Hall. He is very ‘tech savvy.’ If I was his buddy, he could likely improve my understanding of that area of the industry, augmenting my skill set. Joe Hall is very intelligent all-around. I may not be able to return the favor ‘equally,’ but, help him in some other way.

    I have an issue with concepts such as ‘scale’ in many regards, though I understand when agencies see an idea, that is an immediate thought.

    Reply
  4. Patrick Hathaway says:

    Yes, I think the automatic ‘how can we scale this?’ response can often contribute to some of the spammy areas of the web – agencies and non-agencies alike. I think it is tough as this is marketing and ROI has to be the number 1 concern at the end of the day.

    I think it would help to have some people involved who you don’t immediately identify with – avoids the echo chamber scenario and pushes your boundaries. I am increasingly finding myself drawn to authors who write about a broader spectrum of concepts – rather than the purely link building posts I used to read. Reading broadens the mind?

    Reply
  5. Iain says:

    I suppose this is something that happens organically in countries where there are unicorns and rainbows. I like the idea, definitely. It also has the potential to turn into a small ‘reading group’ where the participants discuss one another’s content, so not only is your content spreading further, it’s getting better as well.

    Reply
    • Anthony Pensabene says:

      My master plan is to build this organic place of unicorns and rainbows you speak of :) . I like the reading group idea/analogy. Yep, this is an exercise in improving the quality of processes, relations, and skill sets.

      Reply

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