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Giuseppe Pastore: Italian SEO Consultant
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Why art galleries don’t understand SEO

Many art galleries may face challenges with understanding and implementing SEO for several reasons; in this guide I’m sharing some information on how SEO and the art market are connected. Art galleries don’t know much of Digital Specialization in Art, Not Digital Marketing: Art galleries primarily focus on curating and promoting artwork, rather than digital

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How to scrape Google Autocomplete with Excel

If you have read something on this blog in the past, you should already know I like scraping with Excel (here I managed to scrape Twitter followers); if not, well, I guess you’ll learn it now. Without wasting time on what web scraping is, and supposing you already know why scraping Google Autocomplete would be

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This bug in Google Search Console’s robots.txt testing tool…

Before you read, let me say I think Google should fix it as soon as possibile. What I’m talking about? Here it is. You all know Google Search Console offers a nice tool to test robots.txt changes. I think it’s been a great introduction, long time ago, but I’ve noticed it’s not reliable when it

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The first guide to Canonicalized link building

I know it’s a long time I don’t update my blog, so for those not knowing me (almost anyone, then) I’m adding a bit of context to this post. I usually try to come out with alternative techniques when dealing with link building, and in the past I covered a few of them, including: Hacked

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10 SEO Experts haven’t the complete answer but this…

Something I’ve been reasoning about since a long time is who can truly call themselves an SEO specialist, nowadays. I do not think it’s a sterile question for two different reasons, at least. The first one is that, not being a regulated profession, anyone can feel entitled to declare they are SEO specialists. I have

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Disavow tool: can black hat means speed up recovery…

I’m writing this post because I’ve been recently asked why a site is still penalized a long time after having submitted a disavow file, and I’ve thought maybe some public considerations are better than a private answer. First of all, however, let me say I’m not the maximum authority regarding algorithmic link based penalties or

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The first (brief) guide to Dropped Link Building

More than year has passed since I published my (quite appreciated) First guide to Hacked Link Building and I definitely think it’s time to return on the topic to give it a new spin. Those who’ve read my previous post should already know that I named Hacked link building the process to find hacked websites

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6 SEOs I thank for 2013 (and you might…

Another year has passed and many blogs are already publishing their predictions for 2014. Like last december, instead, I just want to say thanks to a few people that have added value to my SEO 2013. Last year I named 14 awesome SEOs; I’m now adding 6 more. It’s a little number, I know, but

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How to get your Twitter followers in Excel for…

A couple days ago I needed getting a complete list of people following a Twitter account and I couldn’t find a quick solution. First of all, I tried Scraper for Chrome, but since Twitter uses infinite scroll, on a very long list (mine is not) it would have needed too much time and steps. I

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Earn your degree in Internal Linking Surgery

Something I often notice when it comes to link building is how poor are internal linking strategies of most of the sites that go after external links. I mean, external links are definitely more powerful than internal ones, but completely forgetting of optimizing the latter equals missing a big zero cost opportunity. Then, an easy

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Recent Posts

  • Why art galleries don’t understand SEO
  • How to scrape Google Autocomplete with Excel
  • This bug in Google Search Console’s robots.txt testing tool can be really dangerous
  • The first guide to Canonicalized link building
  • 10 SEO Experts haven’t the complete answer but this is needed to be an SEO (maybe)

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